Final Four CEO looks to ASU for innovative, sustainable game hosting ideas

Dawn Rogers looks to the most innovative school in the country for new ways to host the 2017 Phoenix NCAA Basketball Final Four in Glendale

CEO and executive director Dawn Rogers of the 2017 Final Four is looking to ASU’s students for new, exciting ways to host the game.

The Phoenix Business Journal reports:

ASU, not known for its basketball success, is the host school for the 2017 Final Four. Rogers said she plans on leveraging innovation and ideas from ASU students as her group prepares for the big games.

Rogers wants to work with ASU sustainability, journalism and other students to foster new ideas for hosting the game.

According to the article, the organizing committee estimates as many as 100,000 visitors coming into the Valley in 2017 – resulting in as much as a $150M economic impact.

Read the full story here.

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